vision

To empower local salon owners and professionals to achieve their entrepreneurial dreams by providing the “industry-best” products and practices that positively impact their business and the whole professional beauty industry

mission

To be a source of inspiration and reference to Arab beauty professionals by introducing leading beauty brands to salons that would contribute to developing their profile, profitability and service levels.

CEO MESSEGE

Since its establishment in 2013, beauty code has always embraced the responsibility to inspire the beauty community across the Middle East as insinuated in our slogan; “Inspire Professionals”. Providing beauty professionals with the industry-best products and practices are our guiding principles and we will continue to fulfill this responsibility in the coming years.  
 
We take great pride in being able to empower salon owners and beauty professionals in achieving their entrepreneurial dreams.  Beauty code is determined to continue working every day toward this goal, especially in today’s challenging and tough conditions.  

While beauty code strives for further and steady growth, we remain committed to achieving our vision alongside our valued partners by contributing to developing their business profiles, improving their profitability, and delivering exemplary service levels of professional beauty expertise.  

We hope you will continue to give us your warm support.

Be well,
Ashraf Najjar

our people

People make all the difference between a good company and a great one! Our passionate and experienced team bring a shared sense of mission and purpose to our company making each and every customer interaction an outstanding one.